Becoming a trusted authority is hard - I’ve been there. It’s taken me years to become one of the top experts in the SEO space (with One Hour Indexing, Linklicious and others). That includes spending endless hours in the forums helping people, hand holding thousands of customers to help them achieve success in their online efforts, and attending conferences all over the world.
Becoming someone that is trusted is EXACTLY what you need to grab those users, though. And even if you’re an amazing content writer, you don’t have the reach of a Forbes, CNN, Engadget, or other top site. Simply put, you don’t have the credibility of appearing on one of those sites. >