Does the word “Referral Marketing” Ring a Bell?
Referral marketing (or word-of-mouth marketing) is a method of promoting products or services to new customers through
referrals, usually word of mouth.
It's a powerful marketing channel because people trust the opinions of other people in their lives and people they respect, whether that be family, friends, social media influencers or big stars.
Such referrals often happen spontaneously but businesses can influence this through strategies.
Ever heard of AirBnB, DropBox, what about Men's Health?
There’s ONLY one good reason BIG companies like these use referral marketing… It works.>