- The average user has no patience for a page that takes too long to load.
- 47% of consumers expect a page to load in under 2 seconds.
- 40% leave a website that loads in more than 3 seconds.
- 53% of shoppers say quick loading is important to their loyalty.
- A 1 second delay reduces customer satisfaction by about 15%
- 44% of shoppers tell others about a bad experience online.
- According to the Google “Site Performance for Webmasters” video - Site Speed is a ranking factor.
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- John Mueller of Google explained on Google’s Webmaster Central Help Forum: “We’re seeing an extremely high response-time for requests made to your site (at times, over 2 seconds to fetch a single URL). This has resulted in us severely limiting the number of URLs we’ll crawl from your site”
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